what is a campaign?

promotional campaign - a series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to a target audience

defining a campaign 

a coordinated series of actions and elects aimed at achieving a shared defined set of goals 

film marketing campaigns

both warner brothers and host use a range of activities and media to build awareness and demand for their films and time these to build up anticipation in the run up to the opening weekend 

trailers, social media, interviews, BTS photos, competitions/giveaways, TV spots, billboards, synergies with toys, costume, accessories manufacture, sponsorship with food/drink and other brands, premiers, awards, critic reviews 

a coordinated series of actions/elements aimed at achieving a shared, defined set of 

 music pomotiom campaigns  

 of actions/ elements incorporating a wide range of events and use of diffrent media

music videos, other video content, album track works, tours, live appearances such as festivals or on radio shows, social media, interviews with websites, newspapers, magazines, TV, radio, posters 

shared/defined set of goals the record label (or artist them self if they are self-publishing) are investing money in the campaign (e.g production budget for video) in an attempt to build demand for the products and service it sells.